{"id":17440,"date":"2019-10-08T08:00:28","date_gmt":"2019-10-08T13:00:28","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=17440"},"modified":"2020-03-10T00:05:44","modified_gmt":"2020-03-10T05:05:44","slug":"above-the-forms-the-power-of-we-to-give-back-to-communities-in-need","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/","title":{"rendered":"Above the Forms: The Power of \u201cWe\u201d to Give Back to Communities in Need"},"content":{"rendered":"<p>Recently, I had the good fortune to be included in the National Diversity Council\u2019s <a href=\"http:\/\/top50tech.org\/2019\/\"title=\"\"  target=\"_blank\" rel=\"false noopener noreferrer\" data-wa-link=\"body_Top50Tech2019\" target=\"_blank\">Most Powerful Women in Technology<\/a>. It was a celebration, and a sharing and learning experience for women across the country, and we learned so much from each other.<\/p>\n<p>As part of the conference, we had an opportunity to learn from President Obama on the importance of inclusion and a nation of \u201cWe.\u201d<\/p>\n<p>I also had the chance to share how Intuit\u00ae addresses the important topic of corporate responsibility with this \u201cWe\u201d approach and some of the insights we gained along the way.<\/p>\n<p>We began our journey the way we begin most journeys at Intuit: We learned. We learned by spending time with others we admire in this arena. We learned by spending time in communities in need and engaging with local government leaders, small businesses and educational institutions. Moreover, we learned from our employees with regard to what <a href=\"http:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/above-the-forms-gaining-empathy-to-build-on\"title=\"\"  target=\"_blank\" rel=\"false noopener noreferrer\" data-wa-link=\"body_tpc-AboveTheFormsGainingEmpathyToBuildOn\">gives them passion<\/a> and where they can help us have the most significant impact. We learned from the mindset of \u201cWe.\u201d<\/p>\n<p>We focused on the significant problems people have:<\/p>\n<ul>\n<li>71% of Americans are living paycheck to paycheck.<\/li>\n<li>62% cannot access $1,000 in case of emergency.<\/li>\n<li>4% of consumers consider money to be the #1 cause of stress.<\/li>\n<\/ul>\n<p>Small businesses: They employee 60% of the world\u2019s employees, helping to power prosperity, but the odds are stacked against them:<\/p>\n<ul>\n<li>50% of small businesses fail in their first five years.<\/li>\n<li>54% of small businesses can\u2019t get access to the funding they need to grow.<\/li>\n<\/ul>\n<p>Distressed communities: Changing economic environments have created many communities with extremely limited employment opportunities, decreasing population, deteriorating infrastructure and little hope. This creates a widening gap between prosperous and distressed communities:<\/p>\n<ul>\n<li>One in six Americans lives in distressed communities \u2013 some 50 million people.<\/li>\n<li>Rural communities have lost more than 10% of their educated population in just two decades.<\/li>\n<\/ul>\n<p>These insights led us to declare our mission, building on the existing Intuit mission to power prosperity around the world. We then announced power prosperity for those who need it the most, choosing to help relevant communities and working to make a difference. We learned that to be the most effective, we should leverage our current assets (people, products and capabilities) and focus our efforts in smaller areas to build measurable momentum. This led us to declare three pillars where \u201cWe,\u201d Intuit, our partners and the communities could have the most significant and positive impact to power prosperity, including:<\/p>\n<ul>\n<li>Providing jobs and skills for the 21st century.<\/li>\n<li>Helping <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/3-ways-to-grow-your-business-lessons-from-a-solopreneur\/\"title=\"\"  target=\"_blank\" rel=\"false noopener noreferrer\" data-wa-link=\"body_tpc-BusinessLessonSolopreneur\">build success<\/a> for small businesses.<\/li>\n<li>Teaching <a href=\"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/teaching-your-tax-clients-about-financial-fluency\/\"title=\"\"  target=\"_blank\" rel=\"false noopener noreferrer\" data-wa-link=\"body_tpc-teachingTaxClientsFinancialFluency\">financial well-being<\/a> with regard to behavior and literacy.<\/li>\n<\/ul>\n<p>We realized one of the most significant impacts we could have was to bring jobs into these cities, and a few years ago, we began moving some of our off-shored jobs to these communities in need. As for small businesses, we know 50% don\u2019t survive past five years; yet, they are the backbone of the economy and society. We work to help these businesses and their communities succeed through education, coaching and easier access to credit.<\/p>\n<p>And those were just the first steps. Now, we are expanding these sites to be prosperity hubs. These prosperity hubs are centers where the community comes together to experience training, certification courses, entrepreneurship education, and new technologies and opportunities to improve their financial well-being through tax-time savings programs.<\/p>\n<p>In addition to these programs and efforts, at Intuit, we provide 32 hours to every employee to give back. The emotion and commitment from these employees is impressive, and the responses from our partners and these communities is overwhelming. So in every case, we are enabling \u201cWe\u201d as an opportunity for our employees, partners and communities to participate.<\/p>\n<p>People and partners want to help. People want to be part of a team. As I learned from President Obama, the power of \u201cWe\u201d helps to channel our energy into doing good, and it can make such a positive change for those who need it the most. I encourage others to leverage the power of \u201cWe\u201d to make a difference in their communities, and together, we can make a real difference for those who need it the most.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this thought leadership article, Intuit&#8217;s CeCe Morken reflects on the importance of &#8220;We&#8221; and serving our community.<\/p>\n","protected":false},"author":107200112,"featured_media":8123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[507994156],"tags":[508415353],"intuit_collection":[],"intuit_series":[],"coauthors":[509474112],"class_list":["post-17440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proconnect","tag-above-the-forms"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of We: Giving Back to Communities<\/title>\n<meta name=\"description\" content=\"An Intuit leader reflects on inclusion, corporate responsibility, and the power of a community-first approach after being named to the Most Powerful Women in Technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Above the Forms: The Power of \u201cWe\u201d to Give Back to Communities in Need - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"An Intuit leader reflects on inclusion, corporate responsibility, and the power of a community-first approach after being named to the Most Powerful Women in Technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-08T13:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-10T05:05:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/04\/heromay.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"479\" \/>\n\t<meta property=\"og:image:height\" content=\"287\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CeCe Morken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CeCe Morken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/\"},\"author\":{\"name\":\"CeCe Morken\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/eae6c7dfb303e4f923157bc6b36816da\"},\"headline\":\"Above the Forms: The Power of \u201cWe\u201d to Give Back to Communities in Need\",\"datePublished\":\"2019-10-08T13:00:28+00:00\",\"dateModified\":\"2020-03-10T05:05:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/\"},\"wordCount\":699,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/heromay.jpg\",\"keywords\":[\"above the forms\"],\"articleSection\":[\"Intuit\u00ae Accountants News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/\",\"name\":\"The Power of We: Giving Back to Communities\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/heromay.jpg\",\"datePublished\":\"2019-10-08T13:00:28+00:00\",\"dateModified\":\"2020-03-10T05:05:44+00:00\",\"description\":\"An Intuit leader reflects on inclusion, corporate responsibility, and the power of a community-first approach after being named to the Most Powerful Women in Technology.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/#primaryimage\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/heromay.jpg\",\"contentUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/heromay.jpg\",\"width\":479,\"height\":287,\"caption\":\"Idea concept with row of light bulbs and glowing bulb\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/proconnect\\\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Above the Forms: The Power of \u201cWe\u201d to Give Back to Communities in Need\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"name\":\"Tax Pro Center | Intuit\",\"description\":\"Tax Pro Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\",\"name\":\"Tax Pro Center | Intuit\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"contentUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"width\":872,\"height\":160,\"caption\":\"Tax Pro Center | Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/IntuitAccountants\",\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/IntuitAccts\",\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/intuitaccountants\\\/?hl=en\",\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/company\\\/intuit-accountants\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/eae6c7dfb303e4f923157bc6b36816da\",\"name\":\"CeCe Morken\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/avatar\\\/53994eab56df131903943e51adb663f84de41e6b1c55e11ca0a46ab4369ee91e?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/avatar\\\/53994eab56df131903943e51adb663f84de41e6b1c55e11ca0a46ab4369ee91e?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/avatar\\\/53994eab56df131903943e51adb663f84de41e6b1c55e11ca0a46ab4369ee91e?s=96&d=identicon&r=g\",\"caption\":\"CeCe Morken\"},\"description\":\"CeCe Morken is executive vice president and general manager of Intuit\u00ae ProConnect\u2122. In this role, she leads the team responsible for working directly with the accountants who use ProConnect Tax Online, Lacerte\u00ae, ProSeries\u00ae and related solutions to prepare clients' taxes. Follow CeCe on Twitter @cgmorken.\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/author\\\/taxpro99\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Power of We: Giving Back to Communities","description":"An Intuit leader reflects on inclusion, corporate responsibility, and the power of a community-first approach after being named to the Most Powerful Women in Technology.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/","og_locale":"en_US","og_type":"article","og_title":"Above the Forms: The Power of \u201cWe\u201d to Give Back to Communities in Need - Tax Pro Center | Intuit","og_description":"An Intuit leader reflects on inclusion, corporate responsibility, and the power of a community-first approach after being named to the Most Powerful Women in Technology.","og_url":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/","og_site_name":"Tax Pro Center | Intuit","article_publisher":"https:\/\/www.facebook.com\/IntuitAccountants","article_published_time":"2019-10-08T13:00:28+00:00","article_modified_time":"2020-03-10T05:05:44+00:00","og_image":[{"width":479,"height":287,"url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/04\/heromay.jpg","type":"image\/jpeg"}],"author":"CeCe Morken","twitter_card":"summary_large_image","twitter_creator":"@IntuitAccts","twitter_site":"@IntuitAccts","twitter_misc":{"Written by":"CeCe Morken","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/#article","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/"},"author":{"name":"CeCe Morken","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/eae6c7dfb303e4f923157bc6b36816da"},"headline":"Above the Forms: The Power of \u201cWe\u201d to Give Back to Communities in Need","datePublished":"2019-10-08T13:00:28+00:00","dateModified":"2020-03-10T05:05:44+00:00","mainEntityOfPage":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/"},"wordCount":699,"commentCount":0,"publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/#primaryimage"},"thumbnailUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/04\/heromay.jpg","keywords":["above the forms"],"articleSection":["Intuit\u00ae Accountants News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/","url":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/","name":"The Power of We: Giving Back to Communities","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/#primaryimage"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/#primaryimage"},"thumbnailUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/04\/heromay.jpg","datePublished":"2019-10-08T13:00:28+00:00","dateModified":"2020-03-10T05:05:44+00:00","description":"An Intuit leader reflects on inclusion, corporate responsibility, and the power of a community-first approach after being named to the Most Powerful Women in Technology.","breadcrumb":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/#primaryimage","url":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/04\/heromay.jpg","contentUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/04\/heromay.jpg","width":479,"height":287,"caption":"Idea concept with row of light bulbs and glowing bulb"},{"@type":"BreadcrumbList","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-we-to-give-back-to-communities-in-need\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/accountants.intuit.com\/taxprocenter\/"},{"@type":"ListItem","position":2,"name":"Above the Forms: The Power of \u201cWe\u201d to Give Back to Communities in Need"}]},{"@type":"WebSite","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","name":"Tax Pro Center | Intuit","description":"Tax Pro Center","publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accountants.intuit.com\/taxprocenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization","name":"Tax Pro Center | Intuit","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/","url":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","contentUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","width":872,"height":160,"caption":"Tax Pro Center | Intuit"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/accountants.intuit.com\/taxprocenter\/IntuitAccountants","https:\/\/accountants.intuit.com\/taxprocenter\/IntuitAccts","https:\/\/accountants.intuit.com\/taxprocenter\/intuitaccountants\/?hl=en","https:\/\/accountants.intuit.com\/taxprocenter\/company\/intuit-accountants\/"]},{"@type":"Person","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/eae6c7dfb303e4f923157bc6b36816da","name":"CeCe Morken","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/avatar\/53994eab56df131903943e51adb663f84de41e6b1c55e11ca0a46ab4369ee91e?s=96&d=identicon&r=g","url":"https:\/\/accountants.intuit.com\/taxprocenter\/avatar\/53994eab56df131903943e51adb663f84de41e6b1c55e11ca0a46ab4369ee91e?s=96&d=identicon&r=g","contentUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/avatar\/53994eab56df131903943e51adb663f84de41e6b1c55e11ca0a46ab4369ee91e?s=96&d=identicon&r=g","caption":"CeCe Morken"},"description":"CeCe Morken is executive vice president and general manager of Intuit\u00ae ProConnect\u2122. In this role, she leads the team responsible for working directly with the accountants who use ProConnect Tax Online, Lacerte\u00ae, ProSeries\u00ae and related solutions to prepare clients' taxes. Follow CeCe on Twitter @cgmorken.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/taxpro99\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/04\/heromay.jpg","jetpack_shortlink":"https:\/\/wp.me\/pazjGh-4xi","jetpack-related-posts":[{"id":16310,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-the-power-of-trust-i-learned-from-a-horse-whisperer\/","url_meta":{"origin":17440,"position":0},"title":"Above the Forms: The Power of Trust, I Learned From a Horse Whisperer","author":"CeCe Morken","date":"June 19, 2019","format":false,"excerpt":"Learn from CeCe Morken, executive vice president and general manager of Intuit ProConnect, how the power of trust can transform relationships.","rel":"","context":"In &quot;Intuit\u00ae Accountants News&quot;","block_context":{"text":"Intuit\u00ae Accountants News","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/proconnect\/"},"img":{"alt_text":"Horse Whisperer","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/05\/Horse-Whisperer-e1559140093480.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/05\/Horse-Whisperer-e1559140093480.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/05\/Horse-Whisperer-e1559140093480.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":12840,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-proconnect-customer-council-talks-tax-reform-in-d-c\/","url_meta":{"origin":17440,"position":1},"title":"Above the Forms: ProConnect\u2122 Customer Council Talks Tax Reform in D.C.","author":"CeCe Morken","date":"June 12, 2018","format":false,"excerpt":"Find out more about what the Intuit ProConnect Customer Council learned during its recent meetings in Washington, D.C.","rel":"","context":"In &quot;Intuit\u00ae Accountants News&quot;","block_context":{"text":"Intuit\u00ae Accountants News","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/proconnect\/"},"img":{"alt_text":"tax reform","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/01\/janhero-e1535554019610.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/01\/janhero-e1535554019610.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/01\/janhero-e1535554019610.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":10845,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/above-the-forms-5-principles-i-learned-from-the-mayor-of-compton\/","url_meta":{"origin":17440,"position":2},"title":"Above the Forms: 5 Principles I Learned From the Mayor of Compton","author":"CeCe Morken","date":"October 26, 2017","format":false,"excerpt":"Find out the guiding principles that CeCe Morken, Intuit ProConnect executive vice president and general manager, learned from Aja Brown, Mayor of Compton, Calif.","rel":"","context":"In &quot;Intuit\u00ae Accountants News&quot;","block_context":{"text":"Intuit\u00ae Accountants News","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/proconnect\/"},"img":{"alt_text":"Mayor Aja Brown","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/mayor-brown-e1535552415263.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/mayor-brown-e1535552415263.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/mayor-brown-e1535552415263.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":673,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/5-onlinesocial-communities-for-tax-professionals\/","url_meta":{"origin":17440,"position":3},"title":"5 Online\/Social Communities for Tax Professionals","author":"Debra Hammer","date":"June 15, 2016","format":false,"excerpt":"With the countless number of social groups and communities online, finding trusted and useful online communities to turn to for information and help can sometimes be difficult. To help guide you to valuable resources, we\u2019ve outlined five online communities that are full of useful conversation and connections for tax professionals.\u2026","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Social media","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/social-media-e1535552666486.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/social-media-e1535552666486.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/social-media-e1535552666486.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":51129,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/black-history-month-survey-reveals-5-insights\/","url_meta":{"origin":17440,"position":4},"title":"Black History Month Survey reveals 5 insights","author":"Intuit Accountants Team","date":"February 9, 2024","format":false,"excerpt":"Accountant key insights about Black-owned small businesses from the 2024 Intuit QuickBooks Black History Month Survey.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Black History Month Survey reveals 5 insights","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2024\/02\/Black-History-Month-Survey-reveals-5-insights.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2024\/02\/Black-History-Month-Survey-reveals-5-insights.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2024\/02\/Black-History-Month-Survey-reveals-5-insights.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2024\/02\/Black-History-Month-Survey-reveals-5-insights.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":82,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/taxpayer-access-to-tax-return-information\/","url_meta":{"origin":17440,"position":5},"title":"Taxpayer Access to Tax Return Information","author":"Intuit Accountants Team","date":"April 15, 2016","format":false,"excerpt":"At Intuit\u00ae, we pilot lots of offerings to see which ones deliver awesome experiences for our customers, and we recently piloted one such offering called \u201cIntuit Connect.\u201d Intuit Connect enables the clients of tax professionals to access their e-filed tax return information to enable them to more quickly complete a\u2026","rel":"","context":"In &quot;Intuit\u00ae Accountants News&quot;","block_context":{"text":"Intuit\u00ae Accountants News","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/proconnect\/"},"img":{"alt_text":"disappointed tax clients","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/01\/taxpayers-analyzing-paperwork-e1535552430112.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/01\/taxpayers-analyzing-paperwork-e1535552430112.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/01\/taxpayers-analyzing-paperwork-e1535552430112.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/17440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/users\/107200112"}],"replies":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/comments?post=17440"}],"version-history":[{"count":9,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/17440\/revisions"}],"predecessor-version":[{"id":17503,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/17440\/revisions\/17503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media\/8123"}],"wp:attachment":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media?parent=17440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/categories?post=17440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/tags?post=17440"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_collection?post=17440"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_series?post=17440"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/coauthors?post=17440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}