{"id":17263,"date":"2019-09-20T08:00:51","date_gmt":"2019-09-20T13:00:51","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=17263"},"modified":"2023-08-22T11:08:48","modified_gmt":"2023-08-22T16:08:48","slug":"accounting-in-the-fourth-industrial-revolution","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/","title":{"rendered":"Accounting in the fourth industrial revolution"},"content":{"rendered":"

There seems to be much conversation recently around the notion that tax, bookkeeping and accounting jobs are going away over the next five to 10 years \u2014 eclipsed by the advancement of technology. Artificial intelligence, machine learning<\/a> and blockchain<\/a> are seen as emerging technologies that will lead to the automation and ultimate elimination of your job. While this may be a sensational narrative to raise uncertainty and fear, it’s worth countering that the value of your work, your ideas and your contributions to the world are just as important in the future as they are today, if not more so.<\/p>\n

We are currently living in an age referred to as the \u201cfourth industrial revolution.\u201d The first step in an industrial revolution is a disruptive technology. The second step is the refinement of that technology to increase its capabilities. The third step is mass adoption and differentiation.<\/p>\n

Let\u2019s say I was a tailor when all other tailors adopted the sewing machine and mass production \u2014 how am I going to differentiate myself? Before the first revolution, I used needle and thread to hand sew each stitch. It took me several hours to make each shirt, and I priced each one according to the number of shirts I could produce in a day and how good they turned out. Demands increased, but I couldn\u2019t keep up or charge more because I had already reached the maximum price that people could afford or were willing to pay. In this scenario, the needle was the technology that enabled the creation, but the needle did not create; I did. This is an enduring concept through all advancements and technological progress.<\/p>\n

How does tailoring relate to the tasks performed in the tax and accounting profession? Remember balancing your checkbook in that envelope the bank gives you? Remember ledger books? If you were around during this time, did you find yourself wishing for a better, faster, easier way? You might have, but you likely didn\u2019t because it was simply the way it was done, and we didn\u2019t know of any other way to do it. Most people responsible for performing these tasks prided themselves on their ability to crunch numbers in their heads – until the calculator was invented and that was no longer necessary.<\/p>\n

Now, back to this imaginary shirt-making business. At some point during this journey of sewing shirts by hand, along came the sewing machine. This allowed me to make twice as many shirts in a day, but so could everyone else, which drove the price down, so I had to make up for it in volume. This, in return, presented new challenges around how I was going to sell more shirts. I didn\u2019t have time to figure out new strategies to reach more people, so customers become bored with the same shirts. I tried to create more options, but how could I now keep up with different designs and find more buyers?<\/p>\n

There\u2019s a notable difference here in what I need in terms of skills and knowledge. My skills and knowledge need to evolve. My motivations, mindset and attitude are the keys to a successful outcome for my little shirt business and ultimately my quality of life. First and foremost, I must maintain an open mindset toward the new technology, seeing it as a tool that augments my task. If I view new technology as a threat to my current way of sewing, then I have failed before I have even begun. It will undoubtedly force change to my selling environment by introducing new competition and requiring new approaches. But, it is not impossible for me to learn how to navigate this new landscape. Moreover, I will learn much faster if my attitude is positive and forward looking. If my prior motivation was to sell high-quality shirts, but that is no longer valued as much, then my new motivation is to sell high-quality shirts to as many people as possible and as quickly as possible.<\/p>\n

The tax and accounting profession is no longer in the business of preparing more tax returns at a faster rate, since technology does this for us and it will continue to get better at it. In fact, it\u2019s likely that how tax and accounting professionals serve their clients isn’t really going to change. There will still be compliance work to do, but the paradigm flips in how we think about it. Once you adopt to that mindset, you can rebuild your business around it. At that point, you\u2019re ready to build your skills differently.<\/p>\n

The skills you build should be focused on communication and client relationship management, sales, managing different kind of talent in your firm, and most importantly, translating real-time data into insights while tapping into your vast experience working across many different kinds of businesses. This affords you the opportunity and unique capability of advising clients on their current and future financial health and growth.<\/p>\n

The advancement of technology also commoditizes the given industry to which it\u2019s applied. This lowers prices for consumers, since the suppliers create it faster and cheaper, which then frees the supplier to add more services or focus on a niche<\/a> in the market. It\u2019s no different for the tax and accounting industry. Technology simply allows you to produce these things faster and at greater scale so that you can focus on the next most important thing to serve your customers and clients: advice.<\/p>\n

So, when new intelligent technology comes along, will I still even be needed or relevant? Of course I will; it\u2019s simply what I will focus on that will be different. I\u2019ll be able to spend time feeding new technology my ideas, testing creative approaches that artificial intelligence couldn\u2019t know and focus my energy on building relationships to increase my market penetration.<\/p>\n

While there is a stark contrast in the skills required to sew compared to building relationships with potential customers, the need for me, as a person, remains. That\u2019s because technology is an augmentation of me, my skills and my ability to advance – not to mention the time technology saves me will be time back in my pocket for relaxing, spending time with family or investing in my business. This is what technology really affords us \u2014 options and the flexibility to choose how we spend our time and energy.<\/p>\n

Editor’s note:<\/strong> Watch Jody Padar’s interview with Jasen on the fourth industrial revolution and advisory services<\/a>. This article was originally published in Accounting Today<\/em><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Discover how the fourth industrial revolution affects the tax and accounting profession in this thought leadership article by Intuit’s own Jasen Stine.<\/p>\n","protected":false},"author":107202053,"featured_media":8025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[646041873,116807],"tags":[582953262],"intuit_collection":[],"intuit_series":[],"coauthors":[509474208],"class_list":["post-17263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advisory-services","category-practice-management","tag-sophisticated-technology"],"header_image":"","yoast_head":"\nAccounting in the Fourth Industrial Era<\/title>\n<meta name=\"description\" content=\"Understand how AI, machine learning, and blockchain reshape the accounting profession and why your expertise remains essential in the fourth industrial revolution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accounting in the fourth industrial revolution - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"Understand how AI, machine learning, and blockchain reshape the accounting profession and why your expertise remains essential in the fourth industrial revolution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-20T13:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-22T16:08:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/04\/future-wall.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"430\" \/>\n\t<meta property=\"og:image:height\" content=\"279\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jasen Stine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jasen Stine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/\"},\"author\":{\"name\":\"Jasen Stine\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/d3df4e836b4f371badb764227392f712\"},\"headline\":\"Accounting in the fourth industrial revolution\",\"datePublished\":\"2019-09-20T13:00:51+00:00\",\"dateModified\":\"2023-08-22T16:08:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/\"},\"wordCount\":1097,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/future-wall.jpg\",\"keywords\":[\"sophisticated technology\"],\"articleSection\":[\"Advisory Services\",\"Practice Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/\",\"name\":\"Accounting in the Fourth Industrial Era\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/future-wall.jpg\",\"datePublished\":\"2019-09-20T13:00:51+00:00\",\"dateModified\":\"2023-08-22T16:08:48+00:00\",\"description\":\"Understand how AI, machine learning, and blockchain reshape the accounting profession and why your expertise remains essential in the fourth industrial revolution.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/future-wall.jpg\",\"contentUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/future-wall.jpg\",\"width\":430,\"height\":279,\"caption\":\"Finger pressing the touchscreen display\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/accounting-in-the-fourth-industrial-revolution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Accounting in the fourth industrial revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#website\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"name\":\"Tax Pro Center | Intuit\",\"description\":\"Tax Pro Center\",\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\",\"name\":\"Tax Pro Center | Intuit\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"contentUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Tax_Pro_Center_Logo_Final_large.webp\",\"width\":872,\"height\":160,\"caption\":\"Tax Pro Center | Intuit\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/IntuitAccountants\",\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/IntuitAccts\",\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/intuitaccountants\\\/?hl=en\",\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/company\\\/intuit-accountants\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/d3df4e836b4f371badb764227392f712\",\"name\":\"Jasen Stine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/avatar\\\/c3973fa2cb69d591c4a0f89963e9718fda402ba909c4c24cca9996a89321320d?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/avatar\\\/c3973fa2cb69d591c4a0f89963e9718fda402ba909c4c24cca9996a89321320d?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/avatar\\\/c3973fa2cb69d591c4a0f89963e9718fda402ba909c4c24cca9996a89321320d?s=96&d=identicon&r=g\",\"caption\":\"Jasen Stine\"},\"description\":\"Jasen Stine has worked in the tax and accounting profession for more than 20 years, and is currently responsible for driving Intuit\u00ae ProConnect\u2122 training and education strategy. He is a thought leader on the Fourth Industrial Revolution, and recently worked on a team to implement natural language processing technology, currently patent pending, in educational programs. Find Jasen on Twitter @Jasen_at_Intuit.\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/author\\\/taxpro65\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Accounting in the Fourth Industrial Era","description":"Understand how AI, machine learning, and blockchain reshape the accounting profession and why your expertise remains essential in the fourth industrial revolution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/","og_locale":"en_US","og_type":"article","og_title":"Accounting in the fourth industrial revolution - Tax Pro Center | Intuit","og_description":"Understand how AI, machine learning, and blockchain reshape the accounting profession and why your expertise remains essential in the fourth industrial revolution.","og_url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/","og_site_name":"Tax Pro Center | Intuit","article_publisher":"https:\/\/www.facebook.com\/IntuitAccountants","article_published_time":"2019-09-20T13:00:51+00:00","article_modified_time":"2023-08-22T16:08:48+00:00","og_image":[{"width":430,"height":279,"url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/04\/future-wall.jpg","type":"image\/jpeg"}],"author":"Jasen Stine","twitter_card":"summary_large_image","twitter_creator":"@IntuitAccts","twitter_site":"@IntuitAccts","twitter_misc":{"Written by":"Jasen Stine","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/#article","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/"},"author":{"name":"Jasen Stine","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/d3df4e836b4f371badb764227392f712"},"headline":"Accounting in the fourth industrial revolution","datePublished":"2019-09-20T13:00:51+00:00","dateModified":"2023-08-22T16:08:48+00:00","mainEntityOfPage":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/"},"wordCount":1097,"commentCount":3,"publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/#primaryimage"},"thumbnailUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/04\/future-wall.jpg","keywords":["sophisticated technology"],"articleSection":["Advisory Services","Practice Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/","url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/","name":"Accounting in the Fourth Industrial Era","isPartOf":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website"},"primaryImageOfPage":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/#primaryimage"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/#primaryimage"},"thumbnailUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/04\/future-wall.jpg","datePublished":"2019-09-20T13:00:51+00:00","dateModified":"2023-08-22T16:08:48+00:00","description":"Understand how AI, machine learning, and blockchain reshape the accounting profession and why your expertise remains essential in the fourth industrial revolution.","breadcrumb":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/#primaryimage","url":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/04\/future-wall.jpg","contentUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2017\/04\/future-wall.jpg","width":430,"height":279,"caption":"Finger pressing the touchscreen display"},{"@type":"BreadcrumbList","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/accounting-in-the-fourth-industrial-revolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/accountants.intuit.com\/taxprocenter\/"},{"@type":"ListItem","position":2,"name":"Accounting in the fourth industrial revolution"}]},{"@type":"WebSite","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#website","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","name":"Tax Pro Center | Intuit","description":"Tax Pro Center","publisher":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/accountants.intuit.com\/taxprocenter\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#organization","name":"Tax Pro Center | Intuit","url":"https:\/\/accountants.intuit.com\/taxprocenter\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/","url":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","contentUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-content\/uploads\/2022\/10\/Tax_Pro_Center_Logo_Final_large.webp","width":872,"height":160,"caption":"Tax Pro Center | Intuit"},"image":{"@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/accountants.intuit.com\/taxprocenter\/IntuitAccountants","https:\/\/accountants.intuit.com\/taxprocenter\/IntuitAccts","https:\/\/accountants.intuit.com\/taxprocenter\/intuitaccountants\/?hl=en","https:\/\/accountants.intuit.com\/taxprocenter\/company\/intuit-accountants\/"]},{"@type":"Person","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/#\/schema\/person\/d3df4e836b4f371badb764227392f712","name":"Jasen Stine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/accountants.intuit.com\/taxprocenter\/avatar\/c3973fa2cb69d591c4a0f89963e9718fda402ba909c4c24cca9996a89321320d?s=96&d=identicon&r=g","url":"https:\/\/accountants.intuit.com\/taxprocenter\/avatar\/c3973fa2cb69d591c4a0f89963e9718fda402ba909c4c24cca9996a89321320d?s=96&d=identicon&r=g","contentUrl":"https:\/\/accountants.intuit.com\/taxprocenter\/avatar\/c3973fa2cb69d591c4a0f89963e9718fda402ba909c4c24cca9996a89321320d?s=96&d=identicon&r=g","caption":"Jasen Stine"},"description":"Jasen Stine has worked in the tax and accounting profession for more than 20 years, and is currently responsible for driving Intuit\u00ae ProConnect\u2122 training and education strategy. He is a thought leader on the Fourth Industrial Revolution, and recently worked on a team to implement natural language processing technology, currently patent pending, in educational programs. Find Jasen on Twitter @Jasen_at_Intuit.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/taxpro65\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/04\/future-wall.jpg","jetpack_shortlink":"https:\/\/wp.me\/pazjGh-4ur","jetpack-related-posts":[{"id":17082,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/jasen-stine-on-the-industrial-revolution-and-advisory-services\/","url_meta":{"origin":17263,"position":0},"title":"Jasen Stine on the industrial revolution and advisory services","author":"Intuit Accountants Team","date":"August 16, 2019","format":"video","excerpt":"Hear from Intuit's own Jasen Stine about the fourth industrial revolution and how it's empowering tax and accounting professionals to strengthen advisory services in their practices.","rel":"","context":"In "Advisory Services"","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Fourth Industrial Revolution","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/08\/Jasen-Stine.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/08\/Jasen-Stine.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2019\/08\/Jasen-Stine.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":11941,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/tax-pros-for-reel-how-will-the-tax-and-accounting-profession-transform-over-the-next-10-years\/","url_meta":{"origin":17263,"position":1},"title":"Tax Pros for Reel: How Will the Tax and Accounting Profession Transform Over the Next 10 Years?","author":"Tara Stratton","date":"May 1, 2018","format":"video","excerpt":"How will the tax and accounting profession transform over the next 10 years? Find out from our Intuit ProConnect tax professionals in this \"Tax Pros for Reel\" video.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Accounting revolution","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/02\/transformation-e1535553972692.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/02\/transformation-e1535553972692.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/02\/transformation-e1535553972692.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":13186,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/infographic-tax-and-accounting-technology-trends-for-2018\/","url_meta":{"origin":17263,"position":2},"title":"Infographic: Tax and accounting technology trends for 2018","author":"Tara Stratton","date":"August 1, 2018","format":"video","excerpt":"Leverage this technology infographic to see where you stand compared to other tax and accounting firms, and how you can find more ways to grow.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Tax technology trends","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/07\/feature-e1535553756288.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/07\/feature-e1535553756288.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2018\/07\/feature-e1535553756288.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":21390,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/what-jasen-stine-wants-the-accounting-industry-to-know-about-the-cloud\/","url_meta":{"origin":17263,"position":3},"title":"What Jasen Stine wants the accounting industry to know about the cloud","author":"Intuit Accountants Team","date":"October 2, 2020","format":false,"excerpt":"In this interview with Jasen Stine, get some key insight on why firms should migrate their practices to the cloud.","rel":"","context":"In "Practice Management"","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"tax practice in the cloud","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/12\/cloud-in-hand-e1508454577332.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/12\/cloud-in-hand-e1508454577332.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/12\/cloud-in-hand-e1508454577332.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/12\/cloud-in-hand-e1508454577332.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":15923,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/tax-law-and-news\/hot-topics-in-tax-and-accounting-technology-for-2019\/","url_meta":{"origin":17263,"position":4},"title":"Hot topics in tax and accounting technology for 2019","author":"David Bergstein, CPA.CITP, CGMA","date":"April 24, 2019","format":"video","excerpt":"Find out how technology is impacting tax and accounting for 2019.","rel":"","context":"In "Advisory Services"","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"technology can aid growth","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/technology.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":13288,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/proconnect\/proconnect-tax-online-lauded-by-cpa-practice-advisor-technology-innovation-awards-for-second-consecutive-year\/","url_meta":{"origin":17263,"position":5},"title":"ProConnect\u2122 Tax Online Lauded by CPA Practice Advisor Technology Innovation Awards","author":"Intuit Accountants Team","date":"July 26, 2018","format":"video","excerpt":"Find out why Intuit ProConnect Tax Online was named a CPA Practice Advisor Tax and Accounting Technology Innovation Award Finalist.","rel":"","context":"In "Intuit\u00ae Accountants News"","block_context":{"text":"Intuit\u00ae Accountants News","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/proconnect\/"},"img":{"alt_text":"tax firm team","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/10\/happy-celebrate-successful-team.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/17263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/users\/107202053"}],"replies":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/comments?post=17263"}],"version-history":[{"count":9,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/17263\/revisions"}],"predecessor-version":[{"id":24086,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/posts\/17263\/revisions\/24086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media\/8025"}],"wp:attachment":[{"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/media?parent=17263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/categories?post=17263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/tags?post=17263"},{"taxonomy":"intuit_collection","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_collection?post=17263"},{"taxonomy":"intuit_series","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/intuit_series?post=17263"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/accountants.intuit.com\/taxprocenter\/wp-json\/wp\/v2\/coauthors?post=17263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}