{"id":1252,"date":"2015-09-09T17:20:01","date_gmt":"2015-09-09T22:20:01","guid":{"rendered":"https:\/\/taxprocenter.proconnect.intuit.com\/?p=1252"},"modified":"2016-07-28T00:34:43","modified_gmt":"2016-07-28T05:34:43","slug":"david-bergsteins-accounting-profession-predictions-for-2015","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/david-bergsteins-accounting-profession-predictions-for-2015\/","title":{"rendered":"David Bergstein\u2019s Accounting Profession Predictions for 2015"},"content":{"rendered":"<p><span style=\"font-weight:400;\">The accounting industry is continually expanding and changing, and it\u2019s important that you and your firm not only adapt to these realities, but also take advantage of the potential opportunities. My piece below highlights some trends, opportunities and situations for you and your firm to do just that. Either grow and adapt, or fall and decline.<\/span><\/p>\n<p><b>Client Accounting Services will Grow Substantially Within all Firms<\/b><\/p>\n<p><span style=\"font-weight:400;\">Client Accounting Services has come full cycle and become a core service of most CPA firms of all sizes. I have spent the last year visiting firms all around the country, and it is apparent that high-growth firms are the ones that are implementing \u201cdigital technology\u201d and \u201ccloud computing.\u201d Digital technology is changing the nature of accounting. Double-entry recording of transactions, in terms of debits and credits, is transparent or not seen. Data comes in (money in) and flows out (money out). Information flows directly into the general ledger accounts, but there is no longer a process of posting and then preparing a trial balance. Digital data actually works its way through the entire accounting system in \u201creal time\u201d at the moment a transaction occurs. The creation of the document generates the debit and credit behind the scenes. A sales invoice is prepared and generated and the business owner can see the affect it has on his\/her business instantly. The same holds true when a deposit is made or a bill\/invoice is paid. The owner can actually look at a dashboard similar to the one below, which tells them how they are doing and what needs to be done next.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-1261 aligncenter\" src=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/09\/fig1.png\" alt=\"fig1.png\" width=\"614\" height=\"405\" \/><\/p>\n<p><b>Trusted Advisory Services will Grow<\/b><\/p>\n<p><span style=\"font-weight:400;\">This means that the nature of what an accountant does needs to change. <\/span><b>Compliance work is becoming automated at a commodity<\/b><span style=\"font-weight:400;\">. Accountants need to change their model to be one of reliance work rather than compliance work. This means that they need to adopt the role of trusted advisor and consultant, rather than historian.<\/span><\/p>\n<p><span style=\"font-weight:400;\">This slide by Edi Osborne of <\/span><a href=\"http:\/\/www.mentorplus.com\/\" data-wa-link=\"body_mentorPlus\" target=\"_blank\"><span style=\"font-weight:400;\">MentorPlus<\/span><\/a><span style=\"font-weight:400;\"> is the best way to describe the role of a trusted advisor:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-1262 aligncenter\" src=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/09\/fig2.png\" alt=\"fig2.png\" width=\"554\" height=\"398\" \/><\/p>\n<p><span style=\"font-weight:400;\">Small- and medium-sized businesses (SMBs) want their accountant to help them solve what keeps them up at night, rather than prepare reports that are automated. The owner of the business can press a button and look at their A\/R aging and A\/P aging summary anytime they want.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-1263 aligncenter\" src=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/09\/fig3.png\" alt=\"fig3\" width=\"639\" height=\"339\" \/><\/p>\n<p><span style=\"font-weight:400;\">They want their advisors to automate their bill paying and approval process using tools such as <\/span><a href=\"https:\/\/www.bill.com\/\" data-wa-link=\"body_bill\" target=\"_blank\"><span style=\"font-weight:400;\">Bill.com<\/span><\/a><span style=\"font-weight:400;\">, as well as their expense reporting with apps such as <\/span><a href=\"https:\/\/tallie.com\/\" data-wa-link=\"body_tallie\" target=\"_blank\"><span style=\"font-weight:400;\">Tallie<\/span><\/a><span style=\"font-weight:400;\">. Since the SMB wants to be efficient in their operations, their accountant has to take on the role of consultant\/advisor in order to be of value. If the accountant does not know of ways to utilize the digital applications that are available in the cloud, they cannot advise their clients.<\/span><\/p>\n<p><b>App Usage will Rise<\/b><\/p>\n<p><span style=\"font-weight:400;\">Accountants also need to become knowledgeable in recommending tools to help their clients be more efficient. Accountants often do not realize the influence they could have in this area. They should not only learn particular apps, but also become trained and certified, and be aware of additional enhancements or apps that are compatible with it. QuickBooks Online (QBO) is a perfect example of a tool that is continuously changing as the \u201dinternet of things,\u201d or ecosystem, grows around it. Many applications or tools are being created, but not all of them will survive. As you can see from the illustration below, there are many choices. While Intuit vets the apps in its app center, the accountant\/ProAdvisor needs to recommend the apps and set the best practices for his\/her client.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-1264 aligncenter\" src=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2015\/09\/fig4.png\" alt=\"fig4.png\" width=\"559\" height=\"477\" \/><\/p>\n<p><b>The Changing Role of the CPA<\/b><\/p>\n<p><span style=\"font-weight:400;\">CPA practices and the overall accounting profession will change as baby boomers retire. However, CPAs will not feel like retiring when they enjoy what they are doing. They just use their knowledge more as trusted advisors and less as compliance providers. Younger people entering the profession bring a different mindset to the profession, and relate to technology as \u201cdigital natives.\u201d I note that the bulk of the services being provided to SMB\u2019s come from solo practitioners and\/or small firms that do not provide audit services, while large firms provide these same services and missing opportunities if they do not have a line of sight to these type of opportunities.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The accounting industry is continually expanding and changing, and it\u2019s important that you and your firm not only adapt to these realities, but also take advantage of the potential opportunities. My piece below highlights some trends, opportunities and situations for you and your firm to do just that. Either grow and adapt, or fall and<\/p>\n","protected":false},"author":107079509,"featured_media":1254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rkv_browse_by_id":0,"rkv_cta_id":0,"rkv_optimize_for_pagespeed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"useModifiedDate":false,"customPublishDate":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[116807],"tags":[],"intuit_collection":[],"intuit_series":[],"coauthors":[509474210],"class_list":["post-1252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice-management"],"header_image":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>David Bergstein\u2019s Accounting Profession Predictions for 2015 - Tax Pro Center | Intuit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/david-bergsteins-accounting-profession-predictions-for-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Bergstein\u2019s Accounting Profession Predictions for 2015 - Tax Pro Center | Intuit\" \/>\n<meta property=\"og:description\" content=\"The accounting industry is continually expanding and changing, and it\u2019s important that you and your firm not only adapt to these realities, but also take advantage of the potential opportunities. 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Either grow and adapt, or fall and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/david-bergsteins-accounting-profession-predictions-for-2015\/\" \/>\n<meta property=\"og:site_name\" content=\"Tax Pro Center | Intuit\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IntuitAccountants\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-09T22:20:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-28T05:34:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/06\/qbo-e1508454842805.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Bergstein, CPA.CITP, CGMA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:site\" content=\"@IntuitAccts\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Bergstein, CPA.CITP, CGMA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/david-bergsteins-accounting-profession-predictions-for-2015\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/david-bergsteins-accounting-profession-predictions-for-2015\\\/\"},\"author\":{\"name\":\"David Bergstein, CPA.CITP, CGMA\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#\\\/schema\\\/person\\\/5de8970a7e78000ca7b9d013cc41cb76\"},\"headline\":\"David Bergstein\u2019s Accounting Profession Predictions for 2015\",\"datePublished\":\"2015-09-09T22:20:01+00:00\",\"dateModified\":\"2016-07-28T05:34:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/david-bergsteins-accounting-profession-predictions-for-2015\\\/\"},\"wordCount\":734,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/david-bergsteins-accounting-profession-predictions-for-2015\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/taxprocenter.proconnect.intuit.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/qbo-e1508454842805.png\",\"articleSection\":[\"Practice Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/david-bergsteins-accounting-profession-predictions-for-2015\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/david-bergsteins-accounting-profession-predictions-for-2015\\\/\",\"url\":\"https:\\\/\\\/accountants.intuit.com\\\/taxprocenter\\\/practice-management\\\/david-bergsteins-accounting-profession-predictions-for-2015\\\/\",\"name\":\"David Bergstein\u2019s Accounting Profession Predictions for 2015 - 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David has been in the accounting industry for many years and has been a practicing accountant since 1966. While at the IRS he held various positions, including agent, trainer, speaker and technical chief. He received his CPA and a Masters in Taxation from Long Island University\u2019s CW Post College. He was an accounting professor at Suffolk County Community College in New York for more than 15 years. He blogs on technology and new ideas in the global information industry, and has a strong Twitter following. He hopes to help CPAs understand the true power of Intuit\u2019s offerings that allow them to become strategic advisors to their clients and increase their revenues and niche specialties. In 2011, he was the recipient of the \u201dOn the Edge\u201d Innovation Award from the Leading Edge Alliance, which recognizes industry leaders for their vision and significant contributions to the accounting profession. In 2012, he received the \\\"Brand Ambassador\\\" award from Enterprise Worldwide. Specialties: Please contact him if you are looking for a speaker for your group on growing and automating your accounting practice, the future of the accounting profession or top tech tools. 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My piece below highlights some trends, opportunities and situations for you and your firm to do just that. 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David has been in the accounting industry for many years and has been a practicing accountant since 1966. While at the IRS he held various positions, including agent, trainer, speaker and technical chief. He received his CPA and a Masters in Taxation from Long Island University\u2019s CW Post College. He was an accounting professor at Suffolk County Community College in New York for more than 15 years. He blogs on technology and new ideas in the global information industry, and has a strong Twitter following. He hopes to help CPAs understand the true power of Intuit\u2019s offerings that allow them to become strategic advisors to their clients and increase their revenues and niche specialties. In 2011, he was the recipient of the \u201dOn the Edge\u201d Innovation Award from the Leading Edge Alliance, which recognizes industry leaders for their vision and significant contributions to the accounting profession. In 2012, he received the \"Brand Ambassador\" award from Enterprise Worldwide. Specialties: Please contact him if you are looking for a speaker for your group on growing and automating your accounting practice, the future of the accounting profession or top tech tools. You can find David on Twitter @DavidBergstein.","url":"https:\/\/accountants.intuit.com\/taxprocenter\/author\/taxpro7\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2016\/06\/qbo-e1508454842805.png","jetpack_shortlink":"https:\/\/wp.me\/pazjGh-kc","jetpack-related-posts":[{"id":56054,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/reshaping-accounting-millennials-and-gen-zs\/","url_meta":{"origin":1252,"position":0},"title":"Reshaping accounting: Millennials and Gen Zs","author":"Intuit Accountants Team","date":"October 4, 2024","format":false,"excerpt":"Understanding the distinct characteristics and professional aspirations of these younger generations is crucial for firms aiming to harness their potential and adapt to the changing face of accounting.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"Reshaping accounting: Millennials and Gen Zs","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2024\/10\/Reshaping-accounting-Millennials-and-Gen-Zs-copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2024\/10\/Reshaping-accounting-Millennials-and-Gen-Zs-copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2024\/10\/Reshaping-accounting-Millennials-and-Gen-Zs-copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2024\/10\/Reshaping-accounting-Millennials-and-Gen-Zs-copy.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10984,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/why-millennials-hold-the-key-to-your-tax-and-accounting-firms-success\/","url_meta":{"origin":1252,"position":1},"title":"Why Millennials Hold the Key to Your Tax and Accounting Firm&#8217;s Success","author":"Tara Stratton","date":"November 11, 2017","format":false,"excerpt":"You need younger staff to help you adapt \u2014 or your tax and accounting firm may become irrelevant.","rel":"","context":"In &quot;Practice Management&quot;","block_context":{"text":"Practice Management","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/practice-management\/"},"img":{"alt_text":"millennials in a tax and accounting firm","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2017\/11\/millennials-e1535552180648.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":25931,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/top-client-accounting-and-advisory-service-resources\/","url_meta":{"origin":1252,"position":2},"title":"Top client accounting and advisory service resources","author":"Kiara Williams","date":"June 23, 2022","format":false,"excerpt":"Get a list of dynamic resources on client accounting services from Right Networks' Kiara Williams, and be sure to look at the promo for Hosting for Intuit\u00ae Lacerte\u00ae Tax and ProSeries\u00ae Tax.","rel":"","context":"In &quot;Advisory Services&quot;","block_context":{"text":"Advisory Services","link":"https:\/\/accountants.intuit.com\/taxprocenter\/category\/advisory-services\/"},"img":{"alt_text":"Client Accounting Services","src":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/06\/Client-Accounting-Services.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/06\/Client-Accounting-Services.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/06\/Client-Accounting-Services.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/taxprocenter.proconnect.intuit.com\/wp-content\/uploads\/2022\/06\/Client-Accounting-Services.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":52944,"url":"https:\/\/accountants.intuit.com\/taxprocenter\/practice-management\/workflow-tools\/predictions-for-tax-automations-in-2024\/","url_meta":{"origin":1252,"position":3},"title":"7 predictions for tax automations in 2024","author":"Andrew Hatfield","date":"April 22, 2024","format":false,"excerpt":"2024 will see firms and vendors looking for ways to leverage AI, particularly in the tax document gathering process. 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