{"id":12427,"date":"2018-05-15T08:00:15","date_gmt":"2018-05-15T13:00:15","guid":{"rendered":"http:\/\/taxprocenter.proconnect.intuit.com\/?p=12427"},"modified":"2019-06-27T09:23:22","modified_gmt":"2019-06-27T14:23:22","slug":"creating-an-innovative-practice-starts-with-improved-client-service","status":"publish","type":"post","link":"https:\/\/accountants.intuit.com\/taxprocenter\/client-relationships\/creating-an-innovative-practice-starts-with-improved-client-service\/","title":{"rendered":"Creating an Innovative Practice Starts With Improved Client Service"},"content":{"rendered":"

The nature of what you do means you service your clients; however, there is a wide disparity in the level of service provided by tax and accounting firms. In the best-of-the best firms, their service models are truly competitive differentiators \u2013 it\u2019s what helps them land new clients<\/a>\u00a0and retain the clients they have. The good news is that you, too, can reap these benefits by improving your client service model.<\/p>\n

In recent years, the concept of \u201ccustomer experience\u201d (CX) has gained popularity. Simply speaking, it\u2019s all the ways a client interacts with your firm for the entire length of time they are a client. These interactions go beyond what you have to do to exceed expectations; you must consciously map out what is referred to as a client journey.<\/p>\n

Start Small to Begin Making a Difference<\/strong><\/p>\n

While you don\u2019t have to develop a long and formal CX plan to improve service, figuring out how\u00a0<\/em>to focus on service isn\u2019t as simple as using best practices from other firms. Your service model is unique to your firm, team, mission, vision and values. For it to be your plan, you have to do the work to develop it.<\/p>\n

The good news is that you don\u2019t have to tackle every aspect of client service all at once. It can evolve over time. Here are a few areas with low-hanging fruit you can explore to get started:<\/p>\n